Energy & Solar · Example Use Case
Solstice Energy
How a solar installer turns property and energy partnerships into a project pipeline.
The problem.
Commercial solar projects depend on narrow capital-planning, roof-replacement, and incentive windows that are easy to discover too late. Missing those windows pushes viable projects into another budget year, lengthens sales cycles, and leaves installation crews facing an uneven backlog.The Play
FireSquid identifies and introduces commercial real estate owners, property management groups, commercial roofing companies, and energy procurement firms. The installer develops those relationships into a one-to-many channel for portfolio-wide solar, battery storage, roof-replacement, and energy-upgrade projects. The result is earlier visibility into portfolio capital plans—creating larger project pipelines, improving crew utilization, and converting more eligible properties into installation revenue.The partnership process.
Four coordinated phases turn a growth objective into a focused one-to-many partner motion.
The fractional team
behind every partnership.
Partnership executives, marketing, operations, and technical support work as one accountable department.
01Builds the partnership strategy, opens relationships, and qualifies high-value opportunities.
Fractional Partnerships ExecutivePartner outreach & relationship development
02Researches partner behavior, develops decision-maker profiles, and builds focused lists.
Fractional Marketing ManagerResearch, profiles & partner intent
03Coordinates partner outreach, goals, qualification workflows, reporting, and continuous improvement.
Partnership Operations ManagerPartner operations & weekly reporting
04Runs domains, warming, validation, CRM automation, calling systems, and channel health.
Back Office & IT SupportInfrastructure, automation & deliverability